In Guatemala we can find great myths about digital marketing.
Many myths and lots of confusion.
We claim that a correct strategy and its successful implementation makes the difference in digital marketing.
It’s not about the tools, it is about the ideas.
To implement a digital marketing strategic is far more than to have presence in social networks or having a website or to build up an e-commerce site.
There is a tendency to confuse creativity with results and to expect to solve business issues just by using social networks.
There are no magic formulas, success is the result of creativity, disciplined imagination, knowledge, lots of research on the targeted markets and the right content development, to reach the heart and senses of the various markets profiled.
Like in any other business activites, you have to set objectives, key metrics and control and monitor results.